Homes As Power Stations (HAPS) is part of the Swansea Bay City Deal portfolio and is led by Neath Port Talbot Council. The initiative aims to revolutionise Welsh housing for a sustainable future.
They needed a brand identity that echoed the innovation and sustainability at the core of their project and a comprehensive marketing and comms strategy and plan to launch it.
Working with Lucy to establish a brand for our HAPS initiative was a positive experience. I am grateful for the efforts made to understand our goals. The resulting visual brand was precise and effective, reflecting all the values and expertise at the heart of our vision. The strategic marketing plan was thoroughly detailed, providing us with clear direction as we begin to promote and generate awareness of the project. Following the successful work on our initiative, I know Lucy is working on another project with NPT Council.
Oonagh Gavigan, HAPS Project Manager, NPT Council
It started with a
Following a Theory of Change workshop run by Dr Ben Reynolds at Urban Foundry, we kicked off with a simple yet ambitious brief – make HAPS a name that stood out as a force in sustainable housing, ensuring it embodied the project’s objectives and vision.
Creating maximum impact
The creative brief led to the development of a logo and visual identity that the client loved. Following this, extensive brand guidelines were produced to ensure the HAPS vibe echoed consistently in everything they produced.
A marketing strategy followed – I wrote a marketing and comms plan aimed at making HAPS a driving force in eco-friendly, sustainable housing. It also considered the different needs of their target audience, from stakeholders to social landlords, homebuilders to the community.
A happy ending for a brighter future
Although the HAPS brand is still new, the marketing has positioned HAPS as a pioneering brand in the green housing sector. And it has played a crucial role in steering the company towards realising its vision and fulfilling its mission.
The story of HAPS goes on, making homes in the Swansea Bay region that are not just houses but power stations for a greener, brighter future.