It’s the quiet ones you have to watch out for!

Lucy peeping from a wall. Text: It's the quiet ones you have to watch out for!

‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]

The rise of the cheap logo

Lucy Beddall standing outside with the words The Rise of the Cheap Logo

I seem to be meeting quite a few business owners who have self-made logos, created using Canva or similar platforms aimed at those with basic (zero) graphic design skills. Or I hear ‘someone made it on Fiverr for £20’ or ‘there’s this fantastic free website that generates a business name and logo for you.’ Have […]

Are you feeling frumpy? A guide to diagnosis and cure

Are you feeling frumpy? Image of Lucy Beddall with a mug of coffee.

The dreaded comfort zone Do you ever feel like you’re coasting along in your professional life? Stuck in a job-rut? I’m not talking about your choice of outfit (although that can be a symptom too). I’m referring to that sense of feeling frumpy. How to diagnose frumpiness: The mental health factor: It’s not just about […]

Choosing a logo: lessons from online dating

Logos and online dating

Choosing a logo can be a daunting task. It’s a visual representation of your brand and you want it to be just right. But what happens when the designer and agency respond perfectly to the creative brief, and yet, you just don’t like it? It’s like going on a date with someone who looks great […]

The Sweaty Room of Success: Overcoming LinkedIn Anxiety

Lucy and LinkedIn Anxiety

As someone who has embodied the essence of Pat Butcher (for those who don’t know who she is, Google is your friend), I never thought I would suffer from LinkedIn anxiety. But, on occasions, I feel like I’ve walked into a hot and sweaty room filled with successful people who have all the answers and […]

Unleash your personality: 5 tips for authentic social media marketing

Lucy Beddall - unleash your personality

Let’s face it, marketers often sound like robots. We try to sound professional, polished, and news-anchor posh, all in the hopes of being perceived as credible. But in reality, this approach can come across as bland and boring, and leave your audience feeling uninspired. Tired of sounding like every other marketer out there? It’s time […]

Dr Hannah Gibson & Lucy Beddall discuss the importance of brand

Lucy Beddall and Dr Hannah Gibson

As marketers, we don’t always heed our own advice. Dr Hannah Gibson from Gibson Copy recently interviewed me for her new You Tube Channel The Website Copywriter. In the interview, I discuss the importance of websites, brand, branding and being authentic. You can watch the interview here: Click the above link to watch. Thank you […]

What secrets lurk in your logo?

Lucy with Boys Don't Cry album

Brand v logo I’ve recently read a superb book by branding guru Sapna Pieroux called Let’s Get Visible where she makes the distinction between brand and branding and talks about how your brand does not just consist of a logo. It’s a trap many small businesses fall into. They create a logo, choose some colours […]