Writing your own website copy is like being stuck in a tumble dryer

Tumble dryer

I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.

After sales customer experience – love your customers!

Love your customers

Your marketing responsibilities do not end at a purchase. Offering an excellent after-sales customer service is key to ensuring you stand out from the competition and increase the lifetime value of each customer. If you are operating in a busy market, regardless of whether you are a product or service-based business, this is your opportunity to retain and build repeat custom.

The QR code is not dead!

QR code revival

We know that Covid-19 has accelerated our adoption of new technologies (Teams, Zoom etc) and resurrected & rejuvenated some old technology – like QR codes. The NHS were one of the first to utilise them with their national track and trace posters. Restaurants were quick to follow by replacing their paper menus with QR codes on each table. Between 2018 and 2020, there has been a 96% increase in people using QR codes.

Managing your social media accounts over Christmas

Social media over Christmas

If you manage several social media platforms on behalf of your business, you may be wandering what to do with them over the Christmas period? As a small business owner, you probably need a break. 2021 has been a year of social media, Zoom and Teams overload – rest your eyes and rejuvenate your brain ready for 2022. Here are some tips to help you.