The glorious rise of the typo, and a lesson from Grange Hill

The Glorious Rise of the Typo and a Sausage!

I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]

Unleash your personality: 5 tips for authentic social media marketing

Lucy Beddall - unleash your personality

Let’s face it, marketers often sound like robots. We try to sound professional, polished, and news-anchor posh, all in the hopes of being perceived as credible. But in reality, this approach can come across as bland and boring, and leave your audience feeling uninspired. Tired of sounding like every other marketer out there? It’s time […]

Dr Hannah Gibson & Lucy Beddall discuss the importance of brand

Lucy Beddall and Dr Hannah Gibson

As marketers, we don’t always heed our own advice. Dr Hannah Gibson from Gibson Copy recently interviewed me for her new You Tube Channel The Website Copywriter. In the interview, I discuss the importance of websites, brand, branding and being authentic. You can watch the interview here: Click the above link to watch. Thank you […]

Writing your own website copy is like being stuck in a tumble dryer

Tumble dryer

I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.