I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]
TikTok made me feel like a star (for a minute) I thought I’d hit the big time when my TikTok account, @lucyb_uk, started getting attention. My videos of me learning to DJ were suddenly getting views, likes, and shares – it was like I’d hit the jackpot. I felt like David Guetta, with all eyes […]
Let’s face it, marketers often sound like robots. We try to sound professional, polished, and news-anchor posh, all in the hopes of being perceived as credible. But in reality, this approach can come across as bland and boring, and leave your audience feeling uninspired. Tired of sounding like every other marketer out there? It’s time […]
Unrealistic marketing jobs I noticed a job advert for a marketing manager this week. A small business was looking for a marketing expert with skills in web design, leaflet & poster design, PPC, PR, CRM, copywriting, email, social media marketing…. and so the list went on. Some of these are real specialisms. We can all […]
I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.
Your marketing responsibilities do not end at a purchase. Offering an excellent after-sales customer service is key to ensuring you stand out from the competition and increase the lifetime value of each customer. If you are operating in a busy market, regardless of whether you are a product or service-based business, this is your opportunity to retain and build repeat custom.
We know that Covid-19 has accelerated our adoption of new technologies (Teams, Zoom etc) and resurrected & rejuvenated some old technology – like QR codes. The NHS were one of the first to utilise them with their national track and trace posters. Restaurants were quick to follow by replacing their paper menus with QR codes on each table. Between 2018 and 2020, there has been a 96% increase in people using QR codes.
If you manage several social media platforms on behalf of your business, you may be wandering what to do with them over the Christmas period? As a small business owner, you probably need a break. 2021 has been a year of social media, Zoom and Teams overload – rest your eyes and rejuvenate your brain ready for 2022. Here are some tips to help you.
A marketing specialist frequently works alone. I can attest for this as I am one! I do collaborate with designers, copywriters and PPC experts but they are usually freelancers or micro businesses like mine.
How can a small business even begin to compete with the big global brands? A common mistake some businesses make is spending vast amounts of precious money trying to replicate the tactics employed by the Amazons of the world.