‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]
I love a freebie! Branded corporate gifts and conference giveaways are staples at events from Freshers’ Fairs to professional conferences. But as the focus on environmental sustainability grows, what is the real cost of these conference giveaways? A close look at the conference goodie bag In a recent conference bag, I sweated with excitement as […]
Does anyone else think work experience should be available to older people? Let me provide some context. How can we be sure we are in the right careers? Decisions made during teenage years shaped your path Most of us decided on futures when we were 17 or 18 (whether that be via university or straight […]
I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]
How do you feel about your competitors? Do you want to crush them, humiliate them, or make them cry like babies? Do you blank them at networking events? Or maybe they ignore you and make you feel inadequate. But what if I told you that loving your competitors could be the key to your success? […]
Choosing a logo can be a daunting task. It’s a visual representation of your brand and you want it to be just right. But what happens when the designer and agency respond perfectly to the creative brief, and yet, you just don’t like it? It’s like going on a date with someone who looks great […]
Unrealistic marketing jobs I noticed a job advert for a marketing manager this week. A small business was looking for a marketing expert with skills in web design, leaflet & poster design, PPC, PR, CRM, copywriting, email, social media marketing…. and so the list went on. Some of these are real specialisms. We can all […]
The latest update of Instagram has made me temporarily fall out of love with this platform.
I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.
Your marketing responsibilities do not end at a purchase. Offering an excellent after-sales customer service is key to ensuring you stand out from the competition and increase the lifetime value of each customer. If you are operating in a busy market, regardless of whether you are a product or service-based business, this is your opportunity to retain and build repeat custom.