The toxic world of bro marketing

Lucy Beddall sipping margarita with a macbook pro being a bro.

I’ve noticed a lot of bro marketing on my social media feeds recently. Especially on my much-loved LinkedIn. It’s brazen, often misleading, and can be quite aggressive. For those unfamiliar with bro marketing, it tempts you with promises of a brand new life with an eight-figure salary, all starting with an e-book that hooks you […]

Are you feeling frumpy? A guide to diagnosis and cure

Are you feeling frumpy? Image of Lucy Beddall with a mug of coffee.

The dreaded comfort zone Do you ever feel like you’re coasting along in your professional life? Stuck in a job-rut? I’m not talking about your choice of outfit (although that can be a symptom too). I’m referring to that sense of feeling frumpy. How to diagnose frumpiness: The mental health factor: It’s not just about […]

From PJs to shoulder pads – networking in post-COVID times

From PJs to shoulder pads - networking in post-COVID times

Breaking barriers and building trust… over a pint of coffee or beer In a world where our digital interactions can feel robotic, there’s something special about connecting with others in a casual setting. Networking fell out of favour for a while but now it is back. And it’s even more valuable. Hello authenticity We all […]

Why you should love your competitors

Why you should love your competitors

How do you feel about your competitors? Do you want to crush them, humiliate them, or make them cry like babies? Do you blank them at networking events? Or maybe they ignore you and make you feel inadequate. But what if I told you that loving your competitors could be the key to your success? […]

Beware the LinkedIn remedy pedlars!

Beware the LinkedIn remedy pedlars

The LinkedIn remedy pedlars Have you ever felt like you’re walking through a virtual market of snake oil sales pitches on LinkedIn? I know I have! There’s a lot of pent-up, almost aggressive people peddling quick fixes on this platform. It’s like they’ve been holding in their quack pitches for so long that they just […]

The Sweaty Room of Success: Overcoming LinkedIn Anxiety

Lucy and LinkedIn Anxiety

As someone who has embodied the essence of Pat Butcher (for those who don’t know who she is, Google is your friend), I never thought I would suffer from LinkedIn anxiety. But, on occasions, I feel like I’ve walked into a hot and sweaty room filled with successful people who have all the answers and […]