The toxic world of bro marketing

Lucy Beddall sipping margarita with a macbook pro being a bro.

I’ve noticed a lot of bro marketing on my social media feeds recently. Especially on my much-loved LinkedIn. It’s brazen, often misleading, and can be quite aggressive. For those unfamiliar with bro marketing, it tempts you with promises of a brand new life with an eight-figure salary, all starting with an e-book that hooks you […]

It’s the quiet ones you have to watch out for!

Lucy peeping from a wall. Text: It's the quiet ones you have to watch out for!

‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]

Are you feeling frumpy? A guide to diagnosis and cure

Are you feeling frumpy? Image of Lucy Beddall with a mug of coffee.

The dreaded comfort zone Do you ever feel like you’re coasting along in your professional life? Stuck in a job-rut? I’m not talking about your choice of outfit (although that can be a symptom too). I’m referring to that sense of feeling frumpy. How to diagnose frumpiness: The mental health factor: It’s not just about […]

The Sweaty Room of Success: Overcoming LinkedIn Anxiety

Lucy and LinkedIn Anxiety

As someone who has embodied the essence of Pat Butcher (for those who don’t know who she is, Google is your friend), I never thought I would suffer from LinkedIn anxiety. But, on occasions, I feel like I’ve walked into a hot and sweaty room filled with successful people who have all the answers and […]