Choosing a logo: lessons from online dating

Logos and online dating

Choosing a logo can be a daunting task. It’s a visual representation of your brand and you want it to be just right. But what happens when the designer and agency respond perfectly to the creative brief, and yet, you just don’t like it? It’s like going on a date with someone who looks great […]

Dr Hannah Gibson & Lucy Beddall discuss the importance of brand

Lucy Beddall and Dr Hannah Gibson

As marketers, we don’t always heed our own advice. Dr Hannah Gibson from Gibson Copy recently interviewed me for her new You Tube Channel The Website Copywriter. In the interview, I discuss the importance of websites, brand, branding and being authentic. You can watch the interview here: Click the above link to watch. Thank you […]

What secrets lurk in your logo?

Lucy with Boys Don't Cry album

Brand v logo I’ve recently read a superb book by branding guru Sapna Pieroux called Let’s Get Visible where she makes the distinction between brand and branding and talks about how your brand does not just consist of a logo. It’s a trap many small businesses fall into. They create a logo, choose some colours […]