It’s the quiet ones you have to watch out for!

Lucy peeping from a wall. Text: It's the quiet ones you have to watch out for!

‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]

The glorious rise of the typo, and a lesson from Grange Hill

The Glorious Rise of the Typo and a Sausage!

I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]

Beware the LinkedIn remedy pedlars!

Beware the LinkedIn remedy pedlars

The LinkedIn remedy pedlars Have you ever felt like you’re walking through a virtual market of snake oil sales pitches on LinkedIn? I know I have! There’s a lot of pent-up, almost aggressive people peddling quick fixes on this platform. It’s like they’ve been holding in their quack pitches for so long that they just […]

How TikTok broke my heart: a DJ’s tale

Lucy the DJ

TikTok made me feel like a star (for a minute) I thought I’d hit the big time when my TikTok account, @lucyb_uk, started getting attention. My videos of me learning to DJ were suddenly getting views, likes, and shares – it was like I’d hit the jackpot. I felt like David Guetta, with all eyes […]

Unleash your personality: 5 tips for authentic social media marketing

Lucy Beddall - unleash your personality

Let’s face it, marketers often sound like robots. We try to sound professional, polished, and news-anchor posh, all in the hopes of being perceived as credible. But in reality, this approach can come across as bland and boring, and leave your audience feeling uninspired. Tired of sounding like every other marketer out there? It’s time […]

Here’s to 2023!

Swansea Bay

Social media festive break I took a festive social media break over Christmas. It’s about the only time I can get away with it. It’s hard to take a break when you look after social media accounts for clients, but most of my clients stuck ‘See you in the New Year’ posts up, so I […]

Why businesses shouldn’t ignore TikTok

iPhone with TikTok on

Tik Tok is just for teenagers, right? Wrong! Read why businesses shouldn’t dismiss TikTok as a fad. TikTok is for businesses too. It’s all about the algorithm and pace Most of us are guilty of being a bit sceptical of TikTok. Until recently, I thought it was an online youth club jam-packed with teenagers smashing […]

Marketing Manager or Marketing Magician?

Marketing Manager Jobs

Unrealistic marketing jobs I noticed a job advert for a marketing manager this week. A small business was looking for a marketing expert with skills in web design, leaflet & poster design, PPC, PR, CRM, copywriting, email, social media marketing…. and so the list went on. Some of these are real specialisms. We can all […]