I seem to be meeting quite a few business owners who have self-made logos, created using Canva or similar platforms aimed at those with basic (zero) graphic design skills. Or I hear ‘someone made it on Fiverr for £20’ or ‘there’s this fantastic free website that generates a business name and logo for you.’ Have […]
I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]
How do you feel about your competitors? Do you want to crush them, humiliate them, or make them cry like babies? Do you blank them at networking events? Or maybe they ignore you and make you feel inadequate. But what if I told you that loving your competitors could be the key to your success? […]
Discover your Diva Cloak – how to project confidence and channel your inner Pat Butcher-Madonna hybrid
When facing tricky situations, your Diva Cloak can be your secret weapon. Put it on and swish it as you walk into a room, and you’ll feel the power and confidence surging through you. Your Diva Cloak will protect you from any negativity or self-doubt, shielding you from the pressures of the moment. With your […]
The latest update of Instagram has made me temporarily fall out of love with this platform.
I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.
Your marketing responsibilities do not end at a purchase. Offering an excellent after-sales customer service is key to ensuring you stand out from the competition and increase the lifetime value of each customer. If you are operating in a busy market, regardless of whether you are a product or service-based business, this is your opportunity to retain and build repeat custom.
Watch a quick video of Lucy sharing a very simple tip about how to make your customers feel special.
We know that Covid-19 has accelerated our adoption of new technologies (Teams, Zoom etc) and resurrected & rejuvenated some old technology – like QR codes. The NHS were one of the first to utilise them with their national track and trace posters. Restaurants were quick to follow by replacing their paper menus with QR codes on each table. Between 2018 and 2020, there has been a 96% increase in people using QR codes.
If you manage several social media platforms on behalf of your business, you may be wandering what to do with them over the Christmas period? As a small business owner, you probably need a break. 2021 has been a year of social media, Zoom and Teams overload – rest your eyes and rejuvenate your brain ready for 2022. Here are some tips to help you.