Managing your social media accounts over Christmas

Social media over Christmas
If you manage several social media platforms on behalf of your business, you may be wandering what to do with them over the Christmas period? As a small business owner, you probably need a break. 2021 has been a year of social media, Zoom and Teams overload – rest your eyes and rejuvenate your brain ready for 2022. Here are some tips to help you.
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What should you do with your social media accounts over Christmas?

If you manage several social media platforms on behalf of your business, you may be wondering what to do with them over the Christmas period? As a small business owner, you probably need a break. 2021 has been a year of social media, Zoom and Teams overload – rest your eyes and rejuvenate your brain ready for 2022.

Please note, the advice below really does depend on what your business is. If you are an e-commerce business that relies heavily on online sales (especially if you are planning on offering festive deals or post-Christmas sales) this advice may not be so helpful. But if you are a service-based business or a marketing specialist in Swansea like me (!) then you might find these tips helpful.

Draw up a timetable

Create a plan for the 2-week period that includes Christmas and New Year in the middle. You can do this in Excel or a piece of paper. Work out the days you can completely switch off (even if it is just Christmas Eve and Christmas Day) and plan a couple of posts on either side. Make a few notes of content ideas you can post about. There are a couple of ideas further down.

Schedule your posts

If you don’t have an account with Hootsuite or similar, you can take advantage of Twitter and Facebook’s own scheduling tools. I tend to pre-prepare posts in a Word document ready to ‘cut and paste’ on a relevant day. Don’t post for the sake of it though, better to post a couple of engaging posts than water down your usual style. Make sure you include a post that wishes your clients and customers a Merry Christmas. Include a link to a video of you thanking them for their support over 2021 or share a short clip of you with your family by the tree. Don’t try and sell anything, just share a bit of your Christmas.

Tell your customers when you are available

Keep your clients and customers fully informed about your opening dates over the Christmas period. You can be honest about the fact you are taking a break from social media and the real business world. Post on all your social media accounts before Christmas and include that you won’t be checking social media messages until you return (include your return date). This way you are managing expectations. If you have clients that may need you over Christmas, personally message each one and let them know how they can get in contact with you in an emergency.

Get help with social media accounts

If your business won’t allow you to switch off your social media, see if someone else in the business can help you. Allocate a day to each person to check the accounts once as this will make it less burdensome on you. You can also allocate ‘take-over’ days where each person makes it clear they are in charge for the day. You could even let different family members post over Christmas (make it clear who each person is) as that may be quite funny and show a real festive human element. Maybe proof it first – especially if mulled wine or sherry has been consumed. You could also share your family quiz or a craft to occupy young children.

Switch off and enjoy!

As business owners, it can be hard to switch off from work completely, but Christmas is an ideal time to do so. Spend time with your family and start 2022 feeling refreshed and rejuvenated. Real life is bigger, brighter, and more engaging than social media (yes really) – go and enjoy it. And don’t be tempted to have a sneaky peak – I’ll be watching!

Stay safe and have a lovely Christmas break.

Lucy Beddall

[email protected]

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