No fluff. Just honest, practical marketing advice
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I know what it feels like to waste time jumping from one activity to another and being unclear about where your efforts are best spent.
It probably feels like your competitors have nailed it, but you’ve lost sight of your original goals. Do you want successful marketing and increased sales, but don’t know where to start? Or maybe you’ve relied on customer referrals for years but have noticed a dip in sales recently.
Creating a marketing plan or a marketing strategy for a business sounds fancier than it is.
Put simply, it is a clear roadmap of where you need to go so that you can grow your business. It’s a standalone marketing reference document that you and your employees can use to bring consistency to your marketing to drive success.
If you want results, this is where you need to start.
We’ll start with a planning meeting and look at who your customers are, your key messages, review your brand assets and assess how consistent the marketing has been to date.
We will discuss your budget and resources and look at what your overall marketing objectives are.
I’ll then go away and write a marketing plan that outlines your ideal audience, your marketing, messages, objectives, how you best reach your audience and offer ideas for campaigns and content.
We can also review your logo and brand guidelines as part of this process.
A marketing plan will provide you with ideas and move you forward. It will also help you measure your success. Many of my clients say that the process reignited their passion for the business again, and gave them new ideas of where to take the business. In a nutshell, you’ll feel relieved!
If you’re unsure about what you need, or how we might work together, let’s meet for a coffee and talk about your marketing.
No obligation to work with me further. I’ll even buy the coffee!
I charge a flat day rate of £450. This can be split into half days if that’s more convenient. It’s up to you how much support you would like to book. 1 day a month, half a day a week – it really is up to you.
Or you might prefer some one-off advice and one of my mini packages might be more appropriate.
If you are undecided whether you need a full marketing plan, I offer a condensed mini version.
Following a meeting, I’ll write a basic marketing plan you can use as a guide for the future. This has been designed as a standalone package and perfect if you are not sure you want to commit to longer term help.