Continuous improvement in digital marketing is essential

I am still learning
The first step towards continuous improvement is identifying opportunities for improvement. This is probably the toughest part.
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Identify a learning opportunity

Tiger Woods once said, “No matter how good you get you can always get better, and that’s the exciting part.”

The first step towards continuous improvement is identifying opportunities for improvement. This is probably the toughest part. If you are already considered an expert in your field, wouldn’t enrolling in a course on a topic that you should know inside out be kind of awkward?

That’s how I felt signing up for Gower Digital‘s Digital Marketing Diploma. I have more than 20 years of marketing experience, this was going to be a walk in the park. Um, no. There’s nothing more humbling than learning that you don’t know it all and there’s always new stuff to learn. It’s crucial to choose the right course; it’s tempting to just go ahead and master what you already know, but it’s better to choose subjects that address skill gaps or add an extra dimension to your work.

Social media has made everyone a marketing expert – TikTok is awash with ‘Change your life with this marketing hack’ type preachers. Many marketers assume that all they need to do is jump on the bandwagon and then wait for the rewards to start rolling in. Although there are some awesome marketers who’ve earned their stripes the hard way and are well worth a follow. I hoped to learn more than just how to create engaging Instagram stories (although I did pick up some eye-popping tips from the preachers).

Pick a course and teacher that suits you

I’ve worked professionally with Ben Wheeler, who runs Gower Digital, in the past, and I see him as a tech guru, like a Yoda of digital marketing. If I was looking to enrol in a digital marketing course, Ben was the person equipped to steer my ship.

We are nearly halfway through the course now and I feel this is an appropriate time to reflect on my experience to date. Let me start by saying that it has been a genuine eye-opener. I’ve learned a bunch of theories and tools that help me to distil and formalise my digital marketing knowledge. It’s taught me processes that add value to my work and ultimately, benefit my clients. It’s a powerful combination to bring together cutting-edge digital theory with solid brand and marketing experience.

Learning that suits your lifestyle

The module recordings are all online, which is great for juggling work, family, and world pandemics. But the real gem of the course is the ability to book 1-on-1 sessions with Yoda himself – as many as you want. Here’s where you can rip apart Ben’s brain and pull out useful tips for applying the course content to your work.

There are assignments to complete, and I find these both challenging but also rich in experience. I am a doer, I enjoy the action, and I’m not always as patient as I should be. Assignments make me stop, reflect, and analyse. They’re also handy because you can write them as reports around real-life topics, so I’ve been able to use case studies of companies or projects I’m working on right now. It has encouraged me to pick up some brilliant books, too. Ben will recommend titles and, being the sweaty, overly enthusiastic student that I am, I’ve bought and read them before my next tutorial. I loathe those ‘how to transform your life’ kind of business books, but recently I’ve read some real gems offering actionable and concrete tips.

My advice

I guess there are two pieces of advice in this. Number 1, sign up for a course. This will unleash the learning beast sitting inside your head and arm you with confidence, skills, and some new lingo. Secondly, if you’re thinking about taking a digital marketing course, give Gower Digital a try. The course caters to every level – all you need is a bit of commitment and an authentic desire to learn.

As Yoda (the real one) said, “In a dark place we find ourselves, and a little more knowledge lights our way.”

Lucy Beddall

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