Choosing a logo: lessons from online dating

Logos and online dating

Choosing a logo can be a daunting task. It’s a visual representation of your brand and you want it to be just right. But what happens when the designer and agency respond perfectly to the creative brief, and yet, you just don’t like it? It’s like going on a date with someone who looks great […]

What secrets lurk in your logo?

Lucy with Boys Don't Cry album

Brand v logo I’ve recently read a superb book by branding guru Sapna Pieroux called Let’s Get Visible where she makes the distinction between brand and branding and talks about how your brand does not just consist of a logo. It’s a trap many small businesses fall into. They create a logo, choose some colours […]