I really liked you. And you spoilt it.

Lucy Beddall looking bored at a table.

The email marketing trap Have you ever signed up for a newsletter from an ethical clothing brand you really like? Or an online supplement company? Or a brand that sells fake tan? All real examples of things I’ve signed up to. And then, they bombard you with emails. Does anyone actually like receiving twice-daily emails […]

Last orders at the bar! Work experience for the mature crowd

Last orders at the bar! Work experience for the mature crowd.

Does anyone else think work experience should be available to older people? Let me provide some context. How can we be sure we are in the right careers? Decisions made during teenage years shaped your path Most of us decided on futures when we were 17 or 18 (whether that be via university or straight […]

Why businesses shouldn’t ignore TikTok

iPhone with TikTok on

Tik Tok is just for teenagers, right? Wrong! Read why businesses shouldn’t dismiss TikTok as a fad. TikTok is for businesses too. It’s all about the algorithm and pace Most of us are guilty of being a bit sceptical of TikTok. Until recently, I thought it was an online youth club jam-packed with teenagers smashing […]

Marketing Manager or Marketing Magician?

Marketing Manager Jobs

Unrealistic marketing jobs I noticed a job advert for a marketing manager this week. A small business was looking for a marketing expert with skills in web design, leaflet & poster design, PPC, PR, CRM, copywriting, email, social media marketing…. and so the list went on. Some of these are real specialisms. We can all […]