Time management: the digital struggle is real

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As a marketer, effective time management is crucial for the success of any project or campaign. However, let’s be real, it can be harder than resisting the temptation of a second Pornstar Martini (or a Passionfruit Martini if you shop in M&S – they caved in after complaints). I’ve taken on more work than a mule, and it is even more important to be efficient so I can finish work on time and not risk a faceplant walking down the stairs whilst posting on social media for a client.

In the past, when I worked at a rowdy London advertising agency, they brought in an external time management “expert” to offer us some simple tips. But times have changed since then. These days, we’re constantly bombarded by digital distractions from all angles, making it harder to focus on the task at hand. Gone are the days of networking over drinks at sawdust-floor wine bars – now we rely on platforms like LinkedIn to communicate with clients and contacts, which can feel like a never-ending stream of messages, updates, and notifications. It’s like trying to stay focused in a ball pit filled with snakes.

The ever-present distractions

Our phones are no longer just a device to make calls. They’re portals to endless emails, texts, and social media notifications. And you can double that when you’re handling personal and professional communications. It’s no wonder we feel like we’re plugged into the Matrix 24/7. And that’s not even counting real-life obligations like family, eating, hobbies, exercise, and self-care. And margarita drinking (a form of self-care, right?).

Confession time – I need time management help

As my workload has increased, being efficient has become even more crucial. However, it’s a constant struggle when I am constantly distracted by my phone or other obligations. I often find myself making excuses to my friends and family, trying to justify why I need to post something for a client right now or why I must check that email during dinner. But the truth is, it’s easy to get sucked in. What might have started as a simple client task at 11pm can quickly turn into a purchase of some snazzy retro metallic mid-top trainers with neon panels and velcro straps from an influencer who popped up on my feed. It’s like playing a never-ending game of ‘just one more click.’

Snazzy trainers
These are the trainers if you’re interested – from Keith Scarrott Shoes

Digital distractions are a real hazard to our health

Recently, I was walking down the stairs, checking my LinkedIn account when I slipped and nearly ate my iPhone. And a few weeks later, a busy colleague twisted her ankle while trying to do the exact same thing. It’s a real hazard to our health, this constant need to be connected. And it’s not just on the stairs – I’ve been guilty of checking my emails while walking to my car, which could be fatal (well, maybe not fatal, but embarrassing). It’s time to admit that our digital distractions are getting out of hand.

I am seeking time management solutions

So, I’m turning to you for help. What books can I read? What coaching can I book? Is there a time guru out there who can teach me their secrets? I’m open to all suggestions. In essence, I need a good talking to!

Time management is a struggle in the digital age. But we can all take steps to improve our efficiency and productivity. Whether it’s setting aside designated times to check emails and social media, using productivity apps, or implementing old-fashioned time management techniques like a to-do list, it’s important to find what works for you. And don’t forget to take breaks and prioritise self-care. With a little effort, we can all conquer the distractions and make the most of our time.

May the force be with you (as someone once said).

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