Writing your own website copy is like being stuck in a tumble dryer

Tumble dryer
I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.
Share This Post

I spend most of my professional life helping lovely clients with their marketing. I love it. And I’m good at it.

Why a tumble dryer?

So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.

Don’t reject the process

I like to follow a process with my clients. But not with myself it seems. I’ve heard someone moaning that their spouse is a decorator but won’t paint their hallway. A chef who reheats microwave burgers for supper, and an accountant who pays HMRC hefty fines by neglecting to submit her accounts on time.

Sorry clients

I have huge empathy for my clients now. It’s bloody difficult to look in the mirror and soul search. You can’t just bang out copy if you don’t know who you are, where you are going and what you want to say along the way. It takes analysis, conversations, research and of course, a process.

Expert saves the day

When my tumble dryer copywriting became too hot to handle, I reached out to an expert Dr Hannah Gibson. She was recommended by my amazing new web agency (another blog post for another day). I signed up to her ‘Write your website copy in 5 days’ course and booked two additional Zoom calls like a sweaty hungry stalker. What a revelation. The process (yes, a process I hear myself shout) not only generated some winning website copy, but it also helped me structure my new marketing business. It clarified my products and helped me work out what I am and what I am not.

Sounds pretentious but I needed it.

Moral of the story

The moral of this tale is a) we are never too clever or ‘expert’ to ask for help b) it is hard to be impartial when you are stuck right in the middle of a business and c) there are some fabulous people out there who can help you.

Don’t self-combust in the meantime!

[email protected]

More To Explore