From Walford to LinkedIn: how to stand out like Pat Butcher and rule the social media scene

Lucy Beddall on a sofa with a dash of leopard print
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It’s a crowded world out there on LinkedIn, and it’s easy to feel like just another face in the crowd. But, just like Pat Butcher, we all have our own unique style, and it’s time to let that individuality shine. Whether you’re a seasoned pro or just starting out, standing out on LinkedIn can be a challenge, but with these tips, you’ll be ruling the social media scene in no time.

And just like everyone else on LinkedIn, I’m here to share my insights and pretend I have all the answers, but let’s be real, I’m just winging it. But at least I’m being honest about it, right?

It’s getting very crowded in here

With the overwhelming number of users on these platforms, it’s getting harder and harder to stand out from the crowd. And on LinkedIn, it’s a whole other ball game, where everyone seems to be a confident expert, making it tough for the rest of us mere mortals. In this post, I’ll discuss the challenges of standing out on social media and share some tips to make an impact and not end up looking like a carbon copy of someone else.

The challenges of standing out on social media:

Overcrowded and noisy – more and more people piling in every day, making it increasingly difficult to be seen.

Competition – with so many players in the game, it’s easy to feel like a small fish in a big pond. Everyone is vying for the same attention.

Impersonal connections – social media makes it easy to connect with people, but sometimes it feels like you’re just adding another name to your virtual Filofax (showing my age here). It’s hard to make a real impact when your connections are tenuous.

Leopard print Linkedin logo
I think the leopard print branding could be a credible option for LinkedIn…..

Tips for making an impact on LinkedIn:

Be authentic – if you want to stand out on LinkedIn, then the first step is to be yourself. People are attracted to authenticity like moths to a flame, and they’ll appreciate the real you more than a polished, fake version.

Create quality content – to make a splash on LinkedIn, you need to create content that people will want to share and engage with. Whether it’s blog posts, articles, or videos, make sure it’s quality content that provides value to your target audience. But most importantly, produce content that you are interested and passionate about. That’s what creates the authenticity and the human link.

Network with purpose – connecting with others on LinkedIn is important, but it’s equally important to connect with a purpose. Focus on building meaningful relationships that can help you achieve your goals, instead of just collecting followers.

Find Your unique voice – the biggest mistake you can make on LinkedIn is to try and sound like everyone else. Find your unique voice and communicate in a way that’s authentic to who you are, instead of sounding like a broken record.

Don’t chase trends – it’s easy to get caught up in the latest trends, but it’s better to be a trailblazer than a follower. Create your own path and do what works for you, instead of trying to copy everyone else.

Be yourself – at the end of the day, the most important thing is to be yourself. People appreciate authenticity more than anything else, and they’ll love the real you more than a fake imitation.


Standing out on social media can be tough, but with these tips, you can make an impact on LinkedIn and not look like a clone. Remember, be authentic, create quality content, and network with purpose. And most importantly, find your unique voice, don’t chase trends, and always be yourself. Be bold – don’t overthink it.

Like Pat Butcher, we all have our own unique style, and it’s important not to get lost in the crowd by copying others. It’s time to let your individuality shine and be the Pat Butcher of LinkedIn, rocking that leopard print power suit with confidence. So go ahead, give it a try and let me know how it goes!

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