Is ChatGPT an opportunity or a threat to marketers?

Lucy and ChatGPT

Are you tired of staring at a blank screen, wondering what to write for your next blog post or social media update? ChatGPT claims to be the revolutionary language model developed by OpenAI. This bad boy is trained to generate human-like text based on a given input, and it will change the way you write […]

Writing your own website copy is like being stuck in a tumble dryer

Tumble dryer

I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.