I really liked you. And you spoilt it.

Lucy Beddall looking bored at a table.

The email marketing trap Have you ever signed up for a newsletter from an ethical clothing brand you really like? Or an online supplement company? Or a brand that sells fake tan? All real examples of things I’ve signed up to. And then, they bombard you with emails. Does anyone actually like receiving twice-daily emails […]

The toxic world of bro marketing

Lucy Beddall sipping margarita with a macbook pro being a bro.

I’ve noticed a lot of bro marketing on my social media feeds recently. Especially on my much-loved LinkedIn. It’s brazen, often misleading, and can be quite aggressive. For those unfamiliar with bro marketing, it tempts you with promises of a brand new life with an eight-figure salary, all starting with an e-book that hooks you […]

It’s the quiet ones you have to watch out for!

Lucy peeping from a wall. Text: It's the quiet ones you have to watch out for!

‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]

The rise of the cheap logo

Lucy Beddall standing outside with the words The Rise of the Cheap Logo

I seem to be meeting quite a few business owners who have self-made logos, created using Canva or similar platforms aimed at those with basic (zero) graphic design skills. Or I hear ‘someone made it on Fiverr for £20’ or ‘there’s this fantastic free website that generates a business name and logo for you.’ Have […]

Are you feeling frumpy? A guide to diagnosis and cure

Are you feeling frumpy? Image of Lucy Beddall with a mug of coffee.

The dreaded comfort zone Do you ever feel like you’re coasting along in your professional life? Stuck in a job-rut? I’m not talking about your choice of outfit (although that can be a symptom too). I’m referring to that sense of feeling frumpy. How to diagnose frumpiness: The mental health factor: It’s not just about […]

Conference freebies: time for a rethink?

Lucy holding an array of tote bags collected from conferences

I love a freebie! Branded corporate gifts and conference giveaways are staples at events from Freshers’ Fairs to professional conferences. But as the focus on environmental sustainability grows, what is the real cost of these conference giveaways? A close look at the conference goodie bag In a recent conference bag, I sweated with excitement as […]

Last orders at the bar! Work experience for the mature crowd

Last orders at the bar! Work experience for the mature crowd.

Does anyone else think work experience should be available to older people? Let me provide some context. How can we be sure we are in the right careers? Decisions made during teenage years shaped your path Most of us decided on futures when we were 17 or 18 (whether that be via university or straight […]

The glorious rise of the typo, and a lesson from Grange Hill

The Glorious Rise of the Typo and a Sausage!

I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]

Surviving the work night out

Work night out in London

Mary Poppins said, ‘In every job that must be done, there is an element of fun.’ I often experience vivid and occasionally traumatic flashbacks of these ‘elements of fun’ from past work nights out. (Disclaimer: please can my current and past work colleagues NOT share any of these ‘elements‘). Having matured, and with the advent […]

From PJs to shoulder pads – networking in post-COVID times

From PJs to shoulder pads - networking in post-COVID times

Breaking barriers and building trust… over a pint of coffee or beer In a world where our digital interactions can feel robotic, there’s something special about connecting with others in a casual setting. Networking fell out of favour for a while but now it is back. And it’s even more valuable. Hello authenticity We all […]