It’s the quiet ones you have to watch out for!

Lucy peeping from a wall. Text: It's the quiet ones you have to watch out for!

‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]

The rise of the cheap logo

Lucy Beddall standing outside with the words The Rise of the Cheap Logo

I seem to be meeting quite a few business owners who have self-made logos, created using Canva or similar platforms aimed at those with basic (zero) graphic design skills. Or I hear ‘someone made it on Fiverr for £20’ or ‘there’s this fantastic free website that generates a business name and logo for you.’ Have […]

Conference freebies: time for a rethink?

Lucy holding an array of tote bags collected from conferences

I love a freebie! Branded corporate gifts and conference giveaways are staples at events from Freshers’ Fairs to professional conferences. But as the focus on environmental sustainability grows, what is the real cost of these conference giveaways? A close look at the conference goodie bag In a recent conference bag, I sweated with excitement as […]

Last orders at the bar! Work experience for the mature crowd

Last orders at the bar! Work experience for the mature crowd.

Does anyone else think work experience should be available to older people? Let me provide some context. How can we be sure we are in the right careers? Decisions made during teenage years shaped your path Most of us decided on futures when we were 17 or 18 (whether that be via university or straight […]

Surviving the work night out

Work night out in London

Mary Poppins said, ‘In every job that must be done, there is an element of fun.’ I often experience vivid and occasionally traumatic flashbacks of these ‘elements of fun’ from past work nights out. (Disclaimer: please can my current and past work colleagues NOT share any of these ‘elements‘). Having matured, and with the advent […]

Why you should love your competitors

Why you should love your competitors

How do you feel about your competitors? Do you want to crush them, humiliate them, or make them cry like babies? Do you blank them at networking events? Or maybe they ignore you and make you feel inadequate. But what if I told you that loving your competitors could be the key to your success? […]

Beware the LinkedIn remedy pedlars!

Beware the LinkedIn remedy pedlars

The LinkedIn remedy pedlars Have you ever felt like you’re walking through a virtual market of snake oil sales pitches on LinkedIn? I know I have! There’s a lot of pent-up, almost aggressive people peddling quick fixes on this platform. It’s like they’ve been holding in their quack pitches for so long that they just […]

Here’s to 2023!

Swansea Bay

Social media festive break I took a festive social media break over Christmas. It’s about the only time I can get away with it. It’s hard to take a break when you look after social media accounts for clients, but most of my clients stuck ‘See you in the New Year’ posts up, so I […]

Why businesses shouldn’t ignore TikTok

iPhone with TikTok on

Tik Tok is just for teenagers, right? Wrong! Read why businesses shouldn’t dismiss TikTok as a fad. TikTok is for businesses too. It’s all about the algorithm and pace Most of us are guilty of being a bit sceptical of TikTok. Until recently, I thought it was an online youth club jam-packed with teenagers smashing […]

Dr Hannah Gibson & Lucy Beddall discuss the importance of brand

Lucy Beddall and Dr Hannah Gibson

As marketers, we don’t always heed our own advice. Dr Hannah Gibson from Gibson Copy recently interviewed me for her new You Tube Channel The Website Copywriter. In the interview, I discuss the importance of websites, brand, branding and being authentic. You can watch the interview here: Click the above link to watch. Thank you […]