I really liked you. And you spoilt it.

Lucy Beddall looking bored at a table.

The email marketing trap Have you ever signed up for a newsletter from an ethical clothing brand you really like? Or an online supplement company? Or a brand that sells fake tan? All real examples of things I’ve signed up to. And then, they bombard you with emails. Does anyone actually like receiving twice-daily emails […]

The toxic world of bro marketing

Lucy Beddall sipping margarita with a macbook pro being a bro.

I’ve noticed a lot of bro marketing on my social media feeds recently. Especially on my much-loved LinkedIn. It’s brazen, often misleading, and can be quite aggressive. For those unfamiliar with bro marketing, it tempts you with promises of a brand new life with an eight-figure salary, all starting with an e-book that hooks you […]

The rise of the cheap logo

Lucy Beddall standing outside with the words The Rise of the Cheap Logo

I seem to be meeting quite a few business owners who have self-made logos, created using Canva or similar platforms aimed at those with basic (zero) graphic design skills. Or I hear ‘someone made it on Fiverr for £20’ or ‘there’s this fantastic free website that generates a business name and logo for you.’ Have […]

The glorious rise of the typo, and a lesson from Grange Hill

The Glorious Rise of the Typo and a Sausage!

I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]

Why you should love your competitors

Why you should love your competitors

How do you feel about your competitors? Do you want to crush them, humiliate them, or make them cry like babies? Do you blank them at networking events? Or maybe they ignore you and make you feel inadequate. But what if I told you that loving your competitors could be the key to your success? […]

Unleash your personality: 5 tips for authentic social media marketing

Lucy Beddall - unleash your personality

Let’s face it, marketers often sound like robots. We try to sound professional, polished, and news-anchor posh, all in the hopes of being perceived as credible. But in reality, this approach can come across as bland and boring, and leave your audience feeling uninspired. Tired of sounding like every other marketer out there? It’s time […]

Here’s to 2023!

Swansea Bay

Social media festive break I took a festive social media break over Christmas. It’s about the only time I can get away with it. It’s hard to take a break when you look after social media accounts for clients, but most of my clients stuck ‘See you in the New Year’ posts up, so I […]