Have you lost your marketing mojo?
I’ve written about professional frumpiness before. Not the type where you can’t be bothered to get dressed properly, but an odd state of low energy and self doubt. It often impacts your marketing activities – you’ll randomly swing between panic marketing and non-existent marketing. One minute you’re desperately posting everywhere. The next, you can’t think […]
Stop swearing (on LinkedIn)
The rise of the rebellious LinkedIn headline What’s with all this swearing on LinkedIn? It’s gone from the odd cheeky word to full-on potty mouth. Headlines and cover photos are shouting ‘Helping you get sh*t done’, ‘Making brands f@%king unforgettable’, or ‘Cutting through the b*llsh!t so you don’t have to’. These sweary promises are slowly […]
Screaming for attention on LinkedIn?
This is an interesting subject for me. Anyone who has been to one of my marketing workshops knows I go on and on (and on) about finding your voice, showing up as yourself, and celebrating your brand achievements. But I always add some small print – make sure it’s appropriate for your audience – and […]
What a small business can learn from selling a house
I’m moving house. Can you tell by my frazzled face? I am also moving in with my parents temporarily, but that is a fresh hell I’ll save for wine therapy sessions. Yes, I’m the grown-up child moving back to the nest – my old childhood bedroom to be specific. Please send help and strong coffee. […]
I really liked you. And you spoilt it.
The email marketing trap Have you ever signed up for a newsletter from an ethical clothing brand you really like? Or an online supplement company? Or a brand that sells fake tan? All real examples of things I’ve signed up to. And then, they bombard you with emails. Does anyone actually like receiving twice-daily emails […]
The toxic world of bro marketing
I’ve noticed a lot of bro marketing on my social media feeds recently. Especially on my much-loved LinkedIn. It’s brazen, often misleading, and can be quite aggressive. For those unfamiliar with bro marketing, it tempts you with promises of a brand new life with an eight-figure salary, all starting with an e-book that hooks you […]
It’s the quiet ones you have to watch out for!
‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]
The rise of the cheap logo
I seem to be meeting quite a few business owners who have self-made logos, created using Canva or similar platforms aimed at those with basic (zero) graphic design skills. Or I hear ‘someone made it on Fiverr for £20’ or ‘there’s this fantastic free website that generates a business name and logo for you.’ Have […]
Conference freebies: time for a rethink?
I love a freebie! Branded corporate gifts and conference giveaways are staples at events from Freshers’ Fairs to professional conferences. But as the focus on environmental sustainability grows, what is the real cost of these conference giveaways? A close look at the conference goodie bag In a recent conference bag, I sweated with excitement as […]
Last orders at the bar! Work experience for the mature crowd
Does anyone else think work experience should be available to older people? Let me provide some context. How can we be sure we are in the right careers? Decisions made during teenage years shaped your path Most of us decided on futures when we were 17 or 18 (whether that be via university or straight […]