‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]
I seem to be meeting quite a few business owners who have self-made logos, created using Canva or similar platforms aimed at those with basic (zero) graphic design skills. Or I hear ‘someone made it on Fiverr for £20’ or ‘there’s this fantastic free website that generates a business name and logo for you.’ Have […]
I love a freebie! Branded corporate gifts and conference giveaways are staples at events from Freshers’ Fairs to professional conferences. But as the focus on environmental sustainability grows, what is the real cost of these conference giveaways? A close look at the conference goodie bag In a recent conference bag, I sweated with excitement as […]
Does anyone else think work experience should be available to older people? Let me provide some context. How can we be sure we are in the right careers? Decisions made during teenage years shaped your path Most of us decided on futures when we were 17 or 18 (whether that be via university or straight […]
Breaking barriers and building trust… over a pint of coffee or beer In a world where our digital interactions can feel robotic, there’s something special about connecting with others in a casual setting. Networking fell out of favour for a while but now it is back. And it’s even more valuable. Hello authenticity We all […]
Let’s face it, marketers often sound like robots. We try to sound professional, polished, and news-anchor posh, all in the hopes of being perceived as credible. But in reality, this approach can come across as bland and boring, and leave your audience feeling uninspired. Tired of sounding like every other marketer out there? It’s time […]
Social media festive break I took a festive social media break over Christmas. It’s about the only time I can get away with it. It’s hard to take a break when you look after social media accounts for clients, but most of my clients stuck ‘See you in the New Year’ posts up, so I […]
Tik Tok is just for teenagers, right? Wrong! Read why businesses shouldn’t dismiss TikTok as a fad. TikTok is for businesses too. It’s all about the algorithm and pace Most of us are guilty of being a bit sceptical of TikTok. Until recently, I thought it was an online youth club jam-packed with teenagers smashing […]
The latest update of Instagram has made me temporarily fall out of love with this platform.
I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.