Writing your own website copy is like being stuck in a tumble dryer

Tumble dryer

I spend most my professional life helping lovely clients with their marketing. I love it. And I’m good at it. So for the past few months, why does it feel like I have been living in a tumble dryer going round and round and round and round trying to write copy for my new website? I’ve ripped up my own rule book and acted like a mummified cucumber.