It’s the quiet ones you have to watch out for!

Lucy peeping from a wall. Text: It's the quiet ones you have to watch out for!

‘It’s the quiet ones you have to watch out for’ – advice from my Mum that stuck with me. She was probably alluding to the shadowy corners of Cinderella’s Nightclub in 1989 – although it was usually me in the shadowy corners drinking Special VAT cider (with a straw). Applying her theory to LinkedIn, it […]

The glorious rise of the typo, and a lesson from Grange Hill

The Glorious Rise of the Typo and a Sausage!

I love seeing typos. Much as I adore ChatGPT (OpenAI) for its ideas, refining my clumsier thoughts, proofreading short texts, finding emojis and providing references, I’m also noticing its limitations. ChatGPT lies At times, it can be misleading, and it lies like a cheap watch. Recently, it has offered me some dubious responses, reminiscent of […]

Unleash your personality: 5 tips for authentic social media marketing

Lucy Beddall - unleash your personality

Let’s face it, marketers often sound like robots. We try to sound professional, polished, and news-anchor posh, all in the hopes of being perceived as credible. But in reality, this approach can come across as bland and boring, and leave your audience feeling uninspired. Tired of sounding like every other marketer out there? It’s time […]

Is ChatGPT an opportunity or a threat to marketers?

Lucy and ChatGPT

Are you tired of staring at a blank screen, wondering what to write for your next blog post or social media update? ChatGPT claims to be the revolutionary language model developed by OpenAI. This bad boy is trained to generate human-like text based on a given input, and it will change the way you write […]

Why businesses shouldn’t ignore TikTok

iPhone with TikTok on

Tik Tok is just for teenagers, right? Wrong! Read why businesses shouldn’t dismiss TikTok as a fad. TikTok is for businesses too. It’s all about the algorithm and pace Most of us are guilty of being a bit sceptical of TikTok. Until recently, I thought it was an online youth club jam-packed with teenagers smashing […]

Marketing Manager or Marketing Magician?

Marketing Manager Jobs

Unrealistic marketing jobs I noticed a job advert for a marketing manager this week. A small business was looking for a marketing expert with skills in web design, leaflet & poster design, PPC, PR, CRM, copywriting, email, social media marketing…. and so the list went on. Some of these are real specialisms. We can all […]

The QR code is not dead!

QR code revival

We know that Covid-19 has accelerated our adoption of new technologies (Teams, Zoom etc) and resurrected & rejuvenated some old technology – like QR codes. The NHS were one of the first to utilise them with their national track and trace posters. Restaurants were quick to follow by replacing their paper menus with QR codes on each table. Between 2018 and 2020, there has been a 96% increase in people using QR codes.

Managing your social media accounts over Christmas

Social media over Christmas

If you manage several social media platforms on behalf of your business, you may be wandering what to do with them over the Christmas period? As a small business owner, you probably need a break. 2021 has been a year of social media, Zoom and Teams overload – rest your eyes and rejuvenate your brain ready for 2022. Here are some tips to help you.